Marek Reichman was born in Sheffield, England in 1966, he received his BA in industrial design in 1989 at Teesside Polytechnic, based in Middlesbrough, England. He is also said to have attended Teesdale University in Newcastle where he graduated with a first class honors degree in industrial design and specifically vehicle design. He also studied vehicle design at the royal College of Art in London. After graduation, he began working for the Rover Group in Coventry England. In this position, he helped design and develop Rover’s flagship vehicles. In 1995, he joined BMW Designworks USA in California. He worked there as a Senior Designer and when BMW acquired Rover Group, he led the overhaul of the Land Rover design for future models, the most significant being the completely redesigned 2003 Land Rover. In 1998, he moved back to London to establish a London based design studio that was capable of producing full sized models.
In 1999, he moved to Ford and worked as a chief designer. The position he held was Director of Design for Product, Interior Design Strategy and Process. In that position, he led various advanced and production design programs. His position also put him to work under their Lincoln and Mercury divisions. Because he worked under these sub divisions, he had his first contact with Aston Martin. Ford Motor Company group vice president of Design and Chief Creative officer J. Mays was not happy to see him go as Marek has proven himself in a variety of design jobs throughout the company in the six years he spent with them. He was however, pleased to see a new chapter open up in Marek’s career life, allowing him to utilize his unique perspectives on British design.
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The automobile industry is a multi-billion dollar industry, specific attention is paid to the design of an automobile and the art of designing automobiles has a lot of science involved to it. Designers need to even look at the ergonomics when they are designing the appearance of a car. The people working on the design of a car are called automotive engineers. Normally, these people hold degrees in industrial design or transportation design.
Developing the visual appearance and the overall aesthetics of the car is the major job criterion. It is further divided into exterior styling, interior styling and color and trim design. The design of the vehicle needs to be in harmony with all its functions and accessories. Exterior styling refers to the exterior shape, surfaces, proportions and the external design of the car. Virtual models are first created before the actual prototypes. The main purpose of interior styling is to provide maximum convenience and comfort to the passenger. The shape, proportion and surfaces are also important here. The instrumental panel, seats, doors, windows, dash board etc are fall under the broad category of interior styling. The color and trim design team is primarily responsible for researching, designing and developing all the colors and materials which will be used in the interior and exterior design of the vehicle. Often, these designs follow a particular theme or concept. With the advent of computers and technology, computer-aided design is used by graphic designers to design 3D models of cars.
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MOMO is coined from the initials of Moretti-Monza, the two business wizard associated with the company. This Italian design company makes high standard accessories and parts for automobiles. Since inception, the company has been producing accessories that are different from the traditional ones. So it took little time for the company attracted the attention of car drivers all over the world.
Initially, the company was confined into manufacturing only racing car wheels. But in course of time, the company evolved into MOMO Course and started to make other mainstream car accessories. Their range of products made by the company includes steering wheels and gear shift knobs. All the accessories of this company are famous for their design and durability.
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