In addition, the Mercedes design philosophy can be summed up in three points.

Mercedes Design Philosophy:

1. A Mercedes must be a recognizable member of a united family

2. A Mercedes should reflect the overall values of the company while delivering top quality performance

3. The design should be a combination of tradition and innovation

This progressive mindset was instrumental in developing the classic car brand. Looking back to the late 1970’s and early 1980’s, Mercedes embarked on a bold new design that relied on aerodynamic principles and a modern streamlined design. What resulted was the S-Class and C 111-3. While these models were considered groundbreaking at the time, neither series sacrificed style for class.

Soon, other manufacturers were looking to Mercedes as trend setters and an influential force in the automobile industry. The Mercedes design philosophy became something to imitate.
Certainly, new designs will produce unusual and memorable elements. For example, when the E-Class was born, it was known by the uniquely shaped and sized elliptical headlights.

There is no sign that Mercedes Benz is slowing down. The company is constantly thinking up new concepts and designs. In this way they are sure to remain a leader and secure their legendary status. But coming up with new ideas isn’t enough to earn the “classic” grade. It’s essential for each Mercedes to continually express all the values associated with this pioneering company.

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Mercedes Benz is the oldest and arguably the most famous car brand in the entire world. Each car is built to reflect a specific design and performance philosophy although every car is recognizable as part of the Mercedes family. In this way, customers can trust that their vehicle will have the power, comfort, and handling that is synonymous with the Mercedes name.

Mercedes relies on target groups to maintain their admirable brand identity. Never veering from their original three-point philosophy, designers are continually dreaming up new models that represent the changing times and the prospect of a high tech future. As a result, Mercedes manages to bridge the gap between the past and the present, the traditional and the contemporary.

The latest Mercedes model is a stellar example of this modern mindset. The SLR McLaren is a wondrous achievement that has been called “the Greatest Car in the World” by Esquire Magazine. With a frame made from carbon fiber instead of the usual steel and a modern, stunning exterior design, this car heralds the next wave of automobiles and establishes that Mercedes Benz will lead us to the classic cars of the future.

The front seat is designed like a cockpit for a reason. When you drive an SLR McLaren, you are not just the driver – you’re the pilot. Mercedes has built you a road-craft for you to fly across the open air highway. With ample, leather seats and dual zone CFC-free automatic climate control, it’s better than your own private jet. Take it home. Take it anywhere. Wherever you go, Mercedes will send you in style.

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