Auto Design Ideas » industrial design

Marek Reichman – The Aston Martin Designer

admin — Fri, 12 Feb 2010 11:58:31 +0000

Marek Reichman was born in Sheffield, England in 1966, he received his BA in industrial design in 1989 at Teesside Polytechnic, based in Middlesbrough, England. He is also said to have attended Teesdale University in Newcastle where he graduated with a first class honors degree in industrial design and specifically vehicle design. He also studied vehicle design at the royal College of Art in London. After graduation, he began working for the Rover Group in Coventry England. In this position, he helped design and develop Rover’s flagship vehicles. In 1995, he joined BMW Designworks USA in California. He worked there as a Senior Designer and when BMW acquired Rover Group, he led the overhaul of the Land Rover design for future models, the most significant being the completely redesigned 2003 Land Rover. In 1998, he moved back to London to establish a London based design studio that was capable of producing full sized models.

In 1999, he moved to Ford and worked as a chief designer. The position he held was Director of Design for Product, Interior Design Strategy and Process. In that position, he led various advanced and production design programs. His position also put him to work under their Lincoln and Mercury divisions. Because he worked under these sub divisions, he had his first contact with Aston Martin. Ford Motor Company group vice president of Design and Chief Creative officer J. Mays was not happy to see him go as Marek has proven himself in a variety of design jobs throughout the company in the six years he spent with them. He was however, pleased to see a new chapter open up in Marek’s career life, allowing him to utilize his unique perspectives on British design.

In 2006, Marek Reichman oversaw the production of the Rapide Concept. This is a fully functional design study of the first true four door sedan presented by Aston Martin. This car was designed to be an elegant four door sports car that stayed true to all of Aston Martin’s ideals regarding their vehicles. Sporting four doors wasn’t it’s only unique point. It is equipped with four full sized seats and an exceptional luggage compartment that is accessed through a full sized tailgate. This car was designed to open up it’s own unique marketing sector as an elegant, four door sports car designed to carry the whole family with all of their belongings.

This article was written by Tom Sangers on behalf of Romans International who are an Aston Martin Dealership and also great Porsche Dealers in the UK.

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The Science of Automotive Designs

admin — Wed, 20 Jan 2010 20:08:33 +0000

The automobile industry is a multi-billion dollar industry, specific attention is paid to the design of an automobile and the art of designing automobiles has a lot of science involved to it. Designers need to even look at the ergonomics when they are designing the appearance of a car. The people working on the design of a car are called automotive engineers. Normally, these people hold degrees in industrial design or transportation design.

Developing the visual appearance and the overall aesthetics of the car is the major job criterion. It is further divided into exterior styling, interior styling and color and trim design. The design of the vehicle needs to be in harmony with all its functions and accessories. Exterior styling refers to the exterior shape, surfaces, proportions and the external design of the car. Virtual models are first created before the actual prototypes. The main purpose of interior styling is to provide maximum convenience and comfort to the passenger. The shape, proportion and surfaces are also important here. The instrumental panel, seats, doors, windows, dash board etc are fall under the broad category of interior styling. The color and trim design team is primarily responsible for researching, designing and developing all the colors and materials which will be used in the interior and exterior design of the vehicle. Often, these designs follow a particular theme or concept. With the advent of computers and technology, computer-aided design is used by graphic designers to design 3D models of cars.

Historically, automotive design was not as significant as it is today. In 1924, a turning point occurred when General Motors decided to make annual model changes and urged the customers to develop a need to replace their car each year. Alfred P. Sloan Jr., the head of General Motors, referred to the strategy as dynamic obsolescence whereas critics slammed it as being planned obsolescence. Ford did not adopt this strategy and hence by 1931 General Motors outsold Ford. After that period the design of the car has acquired utmost importance in the eyes of a customer and car manufacturers constantly update models, even if the underlying function and design of the car remain the same.

Along with the physics of the car and a need to be aerodynamically stable, car manufacturers also need to focus their attention on the psychology of the customer. When a powerful car is mentioned, the image of a sleek design with a low and wide base comes to the mind since many of the sports cars manufactured follow that general theme. However, we have internalized these notions and we tend to generalize along these lines. It is difficult for manufactures to go beyond these stereotypes and beyond the psychology of the mass audience to innovate greatly. Car manufactures are constantly looking for major innovation to cater to market differentiation. Concept cars are often produced as prototypes to judge the reaction of people. Many car manufacturers believe that a concept that lacks context is simply confusing so there is great interest in developing stories around concept cars to create popularity.

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Creation Of New Machines – Machine Design

admin — Thu, 12 Nov 2009 15:55:17 +0000

A machine is a mechanical device that transmits or modifies energy to an output. Usually, machines are restricted to devices having an unbending or inflexible moving part that helps in performing the valuable work. Tools, or simply devices, not machines having no rigid moving parts.

A machine design is the creation of new and ameliorates machines. A better machine is one which is more economical in the overall cost of production and performance. The process of design is a long and time consuming one. In designing a machine component, it is essential to have a good knowledge of many subjects such as mathematics, engineering mechanics, strength of materials, and most important is engineering drawing.

Classification of machine design

The machine design may be classified as follows:

1. Adaptive design

2. Development design

3. New design

Adaptive design, in this case there is no need of information or knowledge and can be created by designers of ordinary technical training. Only minor modifications or change in the existing designs of the products has to be made by the designer.

Development design, this type of designing needs extensive scientific training and design talent in order to modify the existing designs into a new idea by adopting a new material or different method of manufacture.

New design, this type of design is totally different as this design needs lot of research, technical ability and creative thinking, designers having personal qualities of sufficiently high order can take the work of new design.

The designs depending upon the methods used may be classified as follows:

a) Rational design: depend upon mathematical formulae of principle of mechanics.

b) Empirical design: depend upon empirical formulae.

c) Industrial design: depends upon the production aspects

d) System design: it is a design if any complex mechanical system like a motor car

e) Computer aided design: depends upon the use of computer systems to help in creation. Modification and optimization of a design.

Ankur Kharbanda is a mechanical engineer based in Haryana, India. He has a special interest towards automotive field and provides information related to automation.

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