The recruited car designers from Taiwan will be allowed to design new car models for its Sweden designer center. Volvo has made this plan specifically for the Great China Car Market. New car designs will be made by these Taiwanese designers for the distinctive and oriental taste of the targeted consumers.

500,000 to 700,000 Volvo cars are expected to be sold out internationally this year. This includes around 50,000 units for the Asian market which includes Taiwan, Japan, mainland China and other Southeast Asian nations. Since the demand for luxury cars are rapidly rising, car makers from the Volvo Car Corporation are aiming to sell 50,000 to 80,000 units of Volvo cars in Asia in 2007.

Apart from that, Volvo is continuously deploying its manufacturing, product design and parts procurements including its Volvo C70 auto parts in Asia. Also, as a component of Ford’s global part procurement system, they have the responsibility of lowering the production cost.

According to Volvo Car Taiwan officials, Volvo is number three among the country’s imported car brands. Still, Mercedes–Benz and BMW tops the chart. However, they are adding more efforts to meet the consumer’s taste in Great China. This is one of the reasons why Volvo is employing talented car designers from Taiwan to develop new car models for the specific market.

Steve Harper has been visiting Taiwan several times. According to the officials, Harper was extremely impressed with the designing performances of Taiwan’s local designers. These designers are from Ford Lio Ho of Motor Co.’s design center. Volvo have appropriated NT$10 million or US$305,810, to continuously hold a series of car designing seminars with the Taiwan Design Center. This is a proof that Asian talents are becoming more globally competitive in terms of car designing.

Soon, these designs will be made available in the market. Finally, Volvo car designs will be more preferable for Asians.

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Kenneth McKinley is a 35-year old marketing specialist of voparts.com, a leading Volvo parts dealer in the country today. Working in the car parts industry for a long time now and being a car enthusiast himself gives him a wealth of knowledge on anything automotive.

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That is why car designers have always played a key role in the auto industry. In connection with this, car makers are always on the lookout for promising students. Lately, the industry has found a new spot where talented car design students thrive: South Korea.

While the country has only a short time of car making history compared to Japanese and Western countries, students from the country are touted to be one of the best in the world. Koreans have been employed by car manufacturers like Nissan and Mercedes-Benz. Some attributes that these South Korean designers have that impressed chief designers from the aforementioned car makers are their technical skills, work ethic, and creativity.

Shiro Nakamura, the chief Creative Officer and Head of Design for Nissan, said that: “When I first saw the sketches that Korean students were drawing, I was utterly shocked. Their design is very emotional and powerful. I hate to say it, but they are miles ahead of Japanese students, both in terms of design sense and technique. There’s no comparison”. He further said that Nissan will probably hire more Korean designers this year than Japanese ones.

The most known school where South Korean designers come from is the Hongik University which is located in the country’s capital. The university is the country’s top fine arts school. The Seoul-based school only offered the transportation design course in 1990, last year the number of students accommodated is doubled to 120.

Aside from homegrown talents, South Korea also produced some of the best young designers in the world. On of them is Jae Chung. He did not study in South Korea but out in the West. He graduated from the Art Center in California. Today he is now working for Dodge and the interesting fact is that he penned the Dodge Demon sports coupe currently on display at the 77th Geneva International Auto Show.

Ralph Gilles, the Vice President of Design for Chrysler, has this to say about Chung: “He was born in Korea and went to school in Pasadena. And it’s just like anything -you get exposed to the school, you get exposed to Chrysler and Dodge and out comes this new aesthetic.”

Another Korean, and also an alumnus of the Art Center, Han Seung Lee landed a job at Honda. Lee, in turn, penned the Sports 4 Concept shown to the public at the Tokyo Motor Show in 2005. This shows that Koreans have what it takes to take on the world of car designing as sure as a Mercedes H&K air filters are efficient when it comes to doing their job.

Another chief designer which expressed admiration toward Korean design students is Koichi Hayashi, Deputy General Manager of Design for Mazda. He said that: “There’s a real passion among Korean designers to advance and succeed that exceeds what you see in Japanese students.” Currently, he has four Korean designers working for him at their Hiroshima headquarters.

The emergence of South Korea as a source of talented car designers is a good news for Japanese car makers. Due to the similarities in language structure and working culture of Japan and South Korea, Korean designers have an edge over their Western counterparts when applying for a job in any Japanese car company. Furthermore, Koreans are more willing than Westerners to work for relatively low starting salaries offered by Japanese car companies.

According to Nakamura, “all the pieces are in place, right now, young Korean designers are most sought after by Japanese carmakers but they can make it in the West anytime.” But Korean students should not rest on their laurels since in the near future – other countries in the world will also be producing design students at par with them. Countries like China, Russia, and India have all invested in training their car design students to be competitive in the auto industry.

Mike Bartley, 49, is a professional automotive journalist domiciled in Irvine, CA. He travels from one state to another to cover the hottest auto shows, racing events and automotive revelations. His penned compositions cover press releases, reviews, and suggestions. Where the auto action is, that’s exactly where you can find Mike. You can visit Mercedes H&K air filters for more information.

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